Bharat Book Bureau Provides the Trending Market Research Report on “Vitamin D Market by Analog (Vitamin D2, Vitamin D3), Form
(Dry, Liquid), Application (Functional Food & Beverage, Pharma, Feed, and
Personal Care), End User (Children, Adult, and Pregnant Women), Iu Strength and
Region - Global Forecast to 2025” under Food category.
The report offers a
collection of superior market research, market analysis, competitive
intelligence and industry reports.
The vitamin D market is projected
to grow at a CAGR of 7.0%.
Vitamin
D Market is estimated at USD 1.1 billion
in 2019 and projected to grow at a CAGR of 7.0%, to reach USD 1.7 billion by 2025. The vitamin D market is driven by the
growth in awareness of vitamin D deficiency, a rise in incidences of
osteoporosis in women, and an increase in cases of malnutrition in children.
The rising number of government initiatives and awareness campaigns is expected
to create new growth opportunities for the growth of the vitamin D market.
The scarcity of ingredients,
coupled with the high cost, are the major restraints of the market. There are
very few natural foods that provide vitamin D, increasing the risk of
deficiency of vitamin D among the consumers. Vitamin D and several other
vitamins face the problem of raw material unavailability, as a result of which
there is an increase in the price. This high price stands to be one of the
biggest challenges for the growth of sales of vitamins.
The children segment for vitamin D
is estimated to be the fastest growing segment of the vitamin D market.
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Based on
end user, the children segment is estimated to be the fastest-growing during
the forecast period. Rickets is a disease mostly found in children, caused due
to a deficiency of vitamin D. It affects the development of bones and causes
soft, weak bones. This disease is prevalent among children in the age group of
3 to 18 months. Inadequate levels of sunlight exposure, skin pigmentation,
immobility, birth to a vitamin D-deficient mother, malabsorption, and low
intake of foods containing vitamin D are the various factors that lead to its
deficiency.
Vitamin
D helps ensure that the body absorbs and retains calcium and phosphorus, both
critical for building bone tissue. Vitamin D deficiency can lead to rickets,
which continues to be reported in the US, mostly in children in the first two
years of life. Infants who are exclusively breastfed do not receive daily
vitamin D supplements and are at the greatest risk for rickets.
The 40
MIU segment is projected to be the fastest-growing during the forecast period.
Based on
IU strength, the 40 MIU segment is projected to be the fastest-growing during
the forecast period. Vitamin D3 40 MIU is also referred to as vitamin D3
crystalline and has a potency of 40 million international units per gram, the
highest potency of vitamin D3. The product is majorly a white crystalline
powder. Vitamin D3 of 500,000 IU is a free-flowing powder form of vitamin D3,
which has a potency of 500,000 IU/gram and is practically insoluble in water.
The vitamin D of 500,000 IU is majorly consumed in feed products. The 40 MIU
type has a wide application in the pharmaceuticals segment and is therefore
projected to grow at the highest rate during the forecast period.
Europe
is a key region in the vitamin D marker accounting for the second-largest share
in 2019.
Europe
is estimated to account for the second-largest share in the vitamin D market in
2019. Health awareness among European customers is high; they are conscious of
the supplements and ingredients they consume, and hence, choose products
carefully. The demand for supplements of vitamin D in the region continues to
persist, without compromise on taste, which is encouraging food manufacturers
to develop innovative and new products. These factors are contributing to the
growth of the vitamin D market in the country.
In
addition, consumer awareness about the benefits and functionalities of various
nutrients such as vitamins is projected to reflect positively on the market
growth. This high level of awareness has resulted in the demand for
low-calorie, low-fat, and nutrient-rich food products to be consumed in the
European region. Food & beverage companies are innovating to develop such
products to cater to consumer demand. Further, the increasing health awareness
related to bones such as osteoporosis is driving the market for vitamin D in
Europe.
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